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Turning bold ideas into seamless digital experiences
From immersive tech-driven campaigns to tools that empower content creators, I design and develop innovative solutions that connect brands with their audience.
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- Inside IKEA Mexico's first AI-powered campaign: four models, zero video processing on our servers, and one Cloudinary transformation string that does...
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A WhatsApp chatbot powered by an LLM that dispenses life advice through soccer analogies, and the surprisingly deep engineering behind making it stay...
Technology-Powered Creativity
Shaping meaningful connections in the digital age. With focus on creating intuitive, impactful solutions that bridge the gap between brands and their users.





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A blog created to document and share learnings and experiences.
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Inside IKEA Mexico's first AI-powered campaign: four models, zero video processing on our servers, and one Cloudinary transformation string that does...- Published on
A WhatsApp chatbot powered by an LLM that dispenses life advice through soccer analogies, and the surprisingly deep engineering behind making it stay...- Published on
This experience-driven approach encourages creative expression and gives users an asset to share and celebrate their performance.- Published on
This web app enabled users to scan their purchase receipts to earn points, which could be redeemed for exciting prizes.- Published on
Our 2022 World Cup project for Rexona aimed to bring fans in Mexico closer to the game than ever before.


